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  Background

OUR MISSION STATEMENT

We believe in Commitment to Excellence, to become the Industry Leader through Research & Development and Innovation, to achieve Consistent Delivery of Quality to Customers and to share the Best Possible Returns with our Investors and Partners

 

OVERVIEW

Ivory Properties Group was established in 1999 and have since grown into an established and reputable property developer in Penang and Northern Malaysia.

Our project portfolio includes medium to high-end apartments, luxury condominiums, semi- detached and bungalow homes, boutique gated communities, retail & commercial lots and more.

All our projects have been completed on or even ahead of schedule and adhere to the highest standard of workmanship and quality controls.

 

OUR APPROACH

We at Ivory take the time and effort to nurture a vertically-integrated range of in-house expertise and capabilities including architecture, engineering, construction, interior design, model making, sales & marketing, graphics & multimedia, property management, etc.

Our vertical-integration enables us to :

  • Effectively control the construction process ensuring prompt & reliable delivery, cost control and efficient use of resources.
  • Be flexible & prompt in responding to market forces in our sales & marketing, product design and customer services
  • Establish a powerful reputation and branding as a premium property developer and consistently deliver the best for our customers

 

OUR BUSINESS MODEL

Our Group’s business model focuses on three platforms:

  • Market focus strategy;
  • Operations strategy; and
  • Location strategy

Our Group’s market focus strategy is to excel in property segments that will provide us with a sustainable business that maximises our profits. As such we have chosen to focus on developing premium residential and commercial properties.

Our Group’s operations strategy focuses on providing the platform to support our market focus strategy and at the same time, ensuring business growth and profitability. This is achieved through being an integrated property developer where all the critical functions are undertaken in-house.

Our Group’s location strategy focuses on maximizing business opportunities through the development of properties in strategic locations. Developing properties in strategic locations are paramount in supporting the market focus strategy of developing premium properties.