The blood donation campaign is an annual activity oganised by Ivorycares. This year, the campaign was jointly organised with MBI Charity 100 in aid of Penang General Hospital’s blood bank. The campaign was held on May 20 at the MMall O2O main concourse from 11am to 4pm. Members and the public were encouraged to donate blood and information about the importance of donating blood to help others were also shared. With early planning and information dissemination through posters and social networking sites, it made the campaign a successful one with overwhelming response from the public.